Treasury Employees Launch Pro-Federal Worker Ad Campaign
Monday, February 17, 2014
(Metropolitan Washington Council, AFL-CIO)Saying it’s time to “change the
conversation”
about federal workers and their jobs, the
National Treasury Employees Union
(NTEU) is launching a pro-federal worker public
service ad campaign. The
year-long drive, the union’s third such
effort in five years, is expected to
play in 90% of the top 100 markets. The
30-second and 60-second spots feature
regular federal workers saying “Without us,
you couldn’t be sure Grandma’s
medicines are safe”, “Without us, you
couldn’t make sure tax cheats pay their
fair share” and “Without us, more illegal
drugs would be on your streets,”
among other points. The NTEU ads differ
from approaches other federal
worker unions take. The American Federation of
Government Employees, for
example, emphasizes a raft of specific issues
– ranging from better arms for
federal corrections officers to raising the
minimum wage – both on Capitol Hill
and out in the field through local campaigns.
And AFGE plans to enlist aid from
its union allies in the AFL-CIO, via state
federations and local labor
councils. NTEU, which is independent,
will go it alone, but union
President Colleen Kelley says the approaches
are complementary. “We’ll work
with AFGE on the importance of the work many
federal employees do,” Kelley
explains. - Press
Associates, Inc.